Project 2: Clustering and Regression
- Divide the stores in 2 Regions and Measure the performance of each region.
- Answered the following Questions
a) Average Revenue per city
b) Average amount spent on marketing per city
c) Average ROMI per city (revenue/marketing spent)
- Cluster the Cities on the basis of AVG Revenue,AVG Marketing spent and Population.
- Fit the the Regression line to each cluster.
- Apply the filter (new vs old locations)
- Identified 4 of the 10 new locations have the best potential for the company to invest more funds into marketing
